"Preparation is the key to success" Alexander Graham Bell
Plan your communications and create your content early - save time and money, and enjoy more success this year.
Download your FREE marketing calendar and keep track of the year ahead.
Do you prepare your content around the seasons? This is a simple way to engage with your target audience at the right times of year. Plan campaigns using your calendar, and make sure you aren’t missing opportunities for growth.
New Year – New You
Themes: healthy living, positive change, new goals
Celebrating the start of new opportunities and looking ahead to future successes, everyone is in high spirits at the start of the year. Blue Monday (16th January) is a good opportunity to offer customers a ‘pick me up’ and remind them of the excitement to come.
Romance and pancakes arrive in February, and lent begins 1st March – engage with your customers and find out what they are interested in, use this to influence your offers and social posts.
Spring Into Action
Themes: Easter, tax year, wedding planning
As Winter moves towards Spring, romance blooms and wedding season (April-September) begins. Tailor your communications to suit the season and get involved with public events.
April can be stressful for many business owners, can your B2B service help? Share your services early enough to be hired before April, or target customers who want your offering for the new tax year.
Themes: holidays, weddings, families
Summer is a time for relaxation, celebration and generally having fun! Target holidaymakers, festival-goers and weddings parties with your campaigns, and see the audience engage with your brand.
Look at some of the ‘fun holidays’ too, like International Cat Day (8th August), and don’t be afraid to spend time on Social Media discovering new trends.
Themes: Halloween, shopping, Christmas
The kids are back at school and Christmas shopping commences. The busiest time of year for ecommerce is October - prepare early, promote heavily and relax as Christmas arrives.
Winter sales and special offers are competitive, but can work to bring you new business. Prepare for the quiet time over Christmas and organise for the upcoming New Year ahead.
Prepare To Succeed
Print your FREE marketing calendar and plan your communications today!
As Confucius said, “Success depends upon previous preparation, and without such preparation there is sure to be failure.” Spend the time preparing now, and reap the benefits throughout 2017.
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